Modem Digital is the consulting company of digital marketing expert Sean Kelly. Started in 2017, Modem specializes in helping enterprises and marketing agencies with their search engine marketing (SEM) and website analytics. Sean has helped over 25 clients generate millions of dollars in revenue, managing a total of over $3.5M in search advertising over his career. Notable clients have included Vail Resorts, Ernst & Young (EY), Linkedin Business Services, Grease Monkey, Hom Furniture, and the Denver Botanical Gardens.
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After graduating college, I was stuck in the classic “you need experience to get experience” trap. Marketing agencies wouldn’t hire me, so I decided to start freelancing for local clients to get more experience. I tried to do a little bit of everything at first- designing and building websites, managing email lists, creating social media content- but most of these were one off projects, and it was difficult to see what kind of impact my work was having. The turning point came after I got a contract to run Google Ads for a pest control product ecommerce site. I started teaching myself paid search advertising and in the first 3 months was able to increase their ROI by 43%. This was a niche where I could see the results of my work, gain experience, and build my confidence in my skills.
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Since that time 8 years ago, I have continued to specialize in paid search, managing a variety of both large and small accounts. What remains the same is the importance of being able to see the true results of changes in paid search advertising. I now work with businesses to help them see the results of their marketing and learn how to more effectively reach and communicate with their customers.
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Online advertising is an ongoing process of finding the most effective strategies to drive sales. To do this, you need to be able to accurately measure what is working and what is not. This may seem straight forward, but in reality this is quite difficult, especially for larger organizations. First, data and access get siloed in different departments or lines of business, making it difficult to even the results of your marketing. Second, even if this data exists, you need the expertise to collect and analyze it to find growth opportunities. These two areas are where I have a lot of experience. My work allows business leadership to make more informed decisions about their marketing investment.
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