Modem specializes in the development, implementation, and ongoing management of paid search advertising campaigns.
In addition to this primary offering we also have expertise in related areas like setting up conversion tracking, analyzing marketing data, and website design.
Free Initial Consultation & Ad Account Audit
Not sure if you are getting the most out of your current Google ad campaigns? Get a complimentary in depth review outlining areas that have room for improvement.
Account Management Services
Getting the most out of your search ad campaigns is not a one and done project. It takes ongoing monitoring and adjustment to manage spending, analyze performance for optimization opportunities, make updates to ad copy, or troubleshoot any issues that may arise.
Have multiple accounts or projects you need assistance with? Looking to temporarily fill a marketing position during a time of transition? Contract with Modem to pay an hourly rate for a guaranteed number of hours of expert consulting time each month.
Get detailed and in-depth reports that give you the data and analysis you need to make informed decisions about your business.
- Ad Performance: Learn about what kind of return you are getting on your online ad spending and what changes could be made to improve performance.
- Competitive research: Discover how your business compares to competitors in terms of search rankings, site traffic, and advertising strategies.
Create ad campaigns that are specifically targeted to people most likely to buy based on:
- The keywords they use in a Google search
- If they have ever visited your website or bought something from you in the past
- Their geographic location
- The time of day, day of week, or season
- Demographics like age, gender, and income
- and many more
Monitoring and managing the performance of digital ad campaigns is an ongoing process. Regular adjustments need to be made in keywords, targeting, or bids used to maintain and further improve performance and adapt campaigns to changes in the marketplace.