Client Case Study: Bird-X Inc.
Bird-X Inc. is a leading manufacturer of humane bird and pest control products. Established in 1964, this Chicago based company distributes its products all over the world, employs a staff of 100, and generates gross annual revenue around $15 million.
After poor management by a previous marketing consultant, Bird-X’s marketing director needed help in assessing and improving the performance of their search advertising on the two major search engines, Google and Bing. Over a period of 3 months Modem SEO was able to increase the return rate on Bird-X’s search ad spending by over 40% while also making significant improvements to their site’s SEO by fixing crawl and index errors, adding missing meta-tags, and managing backlinks.