A well established niche e-commerce company was already getting good results from their existing paid search campaigns. I was brought in to review the account for any opportunities for growth as well as manage day to day operations. After analyzing the performance of their shopping ads, I found that their ad budget wasn’t being effectively distributed. All 47,000+ products they had available were given the same priority, when only about 3000 items had shown good returns on the ad budget spent on them. By prioritizing these best sellers and limiting how much ads from other products spent, an additional $265,000 in sales was generated without increasing the existing ad budget.

Grease Monkey is an automotive service franchise with over 80 separate Google Ad accounts for various franchisee owners. Over 6 months, I was able to increase traffic from search campaigns by 51% while at the same time lowering costs by 24%. Most of this improvement can be credited to standardizing the accounts to use the best keywords, ad copy, and targeting and applying it across all the accounts. Most of the accounts had been created or added over an extended period by different people, so there was a lot of inconsistency, which made managing so many accounts more difficult.